NASFAA News recently quoted Tony Sozzo’s story from University Business, in which he urges FAOs to be proactive and find ways to save students money. Here’s the clip in case you missed it:

Proactive Financial Aid Officers Have Opportunity To Save Millions For Students (University Business Magazine)

“[A] new breed of direct-to-consumer lenders has evolved to help cover [college] costs, but most do anything but help. From lenders who promote ‘pioneering’ benefits that have been around for years, to those who offer private loans in exchange for 4 percent of your future earnings, the industry is saturated with predatory lenders who are in the business of misinformation. Their weapons of choice: Catchy marketing and fine print” University Business Magazine reports. “Now more than ever, financial aid officers (FAOs) are not only responsible for helping their students secure funding, but also saving students from predatory lending practices through financial education and advocacy.”