As the article above shows, your students are actively being targeted by lenders that may not have their best interests at heart. And some lenders are bold enough to simply show up on your campus in an effort to reach their audience.
What’s an FAO to do? Take the lead to keep these aggressive marketers at bay — and your students safe from predatory lenders.
Here’s how one of our advisory board members handled this growing problem. Michelle Byers of Eastern Virginia Medical School communicated to all stakeholders (the dean, the alumni, student associations, etc.) that the financial aid office has students’ best interests in mind and, as such, has a broader perspective with which to evaluate lender offerings. Byers’ office required approval for anyone coming in to speak to students.
Continue reading Take the lead to keep direct-to-consumer marketers in check »

